Phad

Phad art stands as a revered traditional genre of religious scroll art, originating from the Bhilwara district of Rajasthan. The term "phad" draws its meaning from the local Rajasthani language, symbolizing "fold," a fitting descriptor for these scroll paintings which are meticulously crafted on fabric, often cotton or silk. The artisans behind these mesmerizing phad paintings boast a rich lineage, with certain scrolls tracing their roots back to the 17th century.


These intricate artworks vividly narrate the tales of local deities and heroic figures, with a special emphasis on Pabuji and Devnarayan, revered by the Rabari tribe in Rajasthan. Among the Rabari community, the Bhopas, who assume the roles of priest-singers, carry these painted Phads akin to mobile temples, adding a spiritual dimension to their journeys.

Phad paintings are renowned for their vibrant palette, featuring bold hues and intricate lines that accentuate the exaggerated features of the depicted characters. Typically measuring around 20 to 30 feet in length and approximately 5 feet in width, these paintings captivate with their expansive storytelling canvas.

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48 products

48 products

  • Celebration in honor of a Raja and Rani

    Traditional Phad Art
    Kalyan Joshi
    20 x 48 In.
    Regular price Rs. 70,000
    Regular price Sale price Rs. 70,000
    Celebration in honor of a Raja and Rani
  • Grand Procession

    Traditional Phad Art
    Kalyan Joshi
    24 x 48 In.
    Regular price Rs. 160,000
    Regular price Sale price Rs. 160,000
    Grand Procession
  • Royal Procession

    Traditional Phad Art
    Kalyan Joshi
    24 x 48 In.
    Regular price Rs. 150,000
    Regular price Sale price Rs. 150,000
    Royal Processionpp
  • A Show of military force

    Traditional Phad Art
    Kalyan Joshi
    30 x 48 In.
    Regular price Rs. 150,000
    Regular price Sale price Rs. 150,000
    A Show of military force
  • Royal festivities

    Traditional Phad Art
    Kalyan Joshi
    24 x 34 In.
    Regular price Rs. 70,000
    Regular price Sale price Rs. 70,000
    Royal festivities
  • Maa Saraswati

    Traditional Phad Art
    Lokesh Joshi
    36 x 36 In.
    Regular price Rs. 98,000
    Regular price Sale price Rs. 98,000
    Maa Saraswati
  • Giriraj Dharan

    Traditional Phad Art
    Lokesh Joshi
    42 x 60 In.
    Regular price Rs. 84,000
    Regular price Sale price Rs. 84,000
    Giriraj Dharan
  • The Joyful Ganesha

    Traditional Phad Art
    Lokesh Joshi
    30 x 36 In.
    Regular price Rs. 85,000
    Regular price Sale price Rs. 85,000
    The Joyful Ganesha
  • Krishna Raas

    Traditional Phad Art
    Lokesh Joshi
    48 x 72 In.
    Regular price Rs. 84,000
    Regular price Sale price Rs. 84,000
    Krishna Raas
  • The Epic of Hanuman Chalisa

    Traditional Phad Art
    Lokesh Joshi
    36 x 48 In.
    Regular price Rs. 84,000
    Regular price Sale price Rs. 84,000
    The Epic of Hanuman Chalisa
  • Full Hanuman Chalisa

    Traditional Phad Art
    Lokesh Joshi
    36 x 48 In.
    Regular price Rs. 84,000
    Regular price Sale price Rs. 84,000
    Full Hanuman Chalisa
  • Mother’s Love

    Traditional Phad Art
    Lokesh Joshi
    36 x 36 In.
    Regular price Rs. 84,000
    Regular price Sale price Rs. 84,000
    Mother’s Love